Sep 24, 2025
Theatre is Cool – but how can it stay cool for new generations?
Invitation to participate in a free online webinar series on social and influencer marketing in theatre This free 6-session webinar will provide practical strategies, creative insights, and expert guidance to help theatres grow their audiences and strengthen their...
Sep 8, 2025
Route: Theatre – A Season of Stages, Screens, and New Audiences
In June 2025, Alytus City Theatre concluded its landmark 35th season, “Route: Theatre”—a season that demonstrated both artistic vitality and public resonance. Over the year, the theatre staged nearly 120 performances at home and on tour, delivered around 70...
Aug 29, 2025
Digital Applause: A Bridge, Not a Replacement
by Nikolas Kamtsis Applause has ever been theater's pulse. It is the unseen stream running from actor to observer, the populist instant when a crowd makes plain, with hands and wind, that the narrative was important. No substitute exists for that beating pulse. But...
Aug 26, 2025
The algorithm on wooden stage
By Nikolas Kamtsis Theater has always been ruled by voices of authority: the playwright, the director, the producer, the critic, the audience. But today, a new sovereign has entered unnoticed: the algorithm. This invisible director has no face, no body, no human...
Jul 16, 2025
From Stage to Screen: 10 Ideas to Showcase Theatre on Instagram and Tik Tok
Communication has always been one of the most powerful tools available to humankind. From cave paintings to spoken words, from mass media to digital technologies, every era has found new ways to express itself and connect. Today, more than ever, social networks are...
Jul 16, 2025
Why a Marketing Agency in a Creative Europe project? Podcast Series. Episode 1
Enjoy the first podcast of the pocast series of Theatre is Cool project! Here, Kostas Diamanis Balaskas from Action Synergy is talking with Mariana Figueiredo of Dita Agencia, the Portuguese partner of Theatre is Cool, on the experience of the involvement of a...
Jun 27, 2025
From Screen to Stage: Why Digital-First Experiences Are Key to Modern Theatre
Let’s be honest: when was the last time you saw a teenager sprint to buy tickets for a Shakespeare play? The truth is, theatre has long struggled with the perception of being too slow, too quiet, too... offline. Meanwhile, the digital world is bursting with energy...
Jun 1, 2025
Act III: Lisbon Takes the Stage for Theatre is Cool
From May 6 to 7, 2025, the Theatre is Cool gang reunited in sunny Lisbon for the project’s third international meeting — and yes, it was as exciting as it sounds! Funded by the Creative Europe programme, Theatre is Cool is all about reconnecting young people with...
May 29, 2025
“La venada ciega” – Who theatre is for
My fist experience with deaf theatre was last January when I visited Santiago de Chile in the framework of the Inclusivet project. I didn’t expect to leave La venada ciega feeling that a children’s story about deer would shift how I understand theatre. But Hermosa...
May 29, 2025
From Screen to Stage: Why Digital-First Experiences Are Key to Modern Theatre
In the digital age, theatre must exist beyond the stage. To remain relevant and accessible, especially to younger audiences, today’s performances must embrace a digital-first approach—reaching people through the platforms where they spend most of their time. A...
Sep 24, 2025
Theatre is Cool – but how can it stay cool for new generations?
Invitation to participate in a free online webinar series on social and influencer marketing in theatre This free 6-session webinar will provide practical strategies, creative insights, and expert guidance to help theatres grow their audiences and strengthen their...
Sep 8, 2025
Route: Theatre – A Season of Stages, Screens, and New Audiences
In June 2025, Alytus City Theatre concluded its landmark 35th season, “Route: Theatre”—a season that demonstrated both artistic vitality and public resonance. Over the year, the theatre staged nearly 120 performances at home and on tour, delivered around 70...
Aug 29, 2025
Digital Applause: A Bridge, Not a Replacement
by Nikolas Kamtsis Applause has ever been theater's pulse. It is the unseen stream running from actor to observer, the populist instant when a crowd makes plain, with hands and wind, that the narrative was important. No substitute exists for that beating pulse. But...
Aug 26, 2025
The algorithm on wooden stage
By Nikolas Kamtsis Theater has always been ruled by voices of authority: the playwright, the director, the producer, the critic, the audience. But today, a new sovereign has entered unnoticed: the algorithm. This invisible director has no face, no body, no human...
Jul 16, 2025
From Stage to Screen: 10 Ideas to Showcase Theatre on Instagram and Tik Tok
Communication has always been one of the most powerful tools available to humankind. From cave paintings to spoken words, from mass media to digital technologies, every era has found new ways to express itself and connect. Today, more than ever, social networks are...
Jul 16, 2025
Why a Marketing Agency in a Creative Europe project? Podcast Series. Episode 1
Enjoy the first podcast of the pocast series of Theatre is Cool project! Here, Kostas Diamanis Balaskas from Action Synergy is talking with Mariana Figueiredo of Dita Agencia, the Portuguese partner of Theatre is Cool, on the experience of the involvement of a...
Jun 27, 2025
From Screen to Stage: Why Digital-First Experiences Are Key to Modern Theatre
Let’s be honest: when was the last time you saw a teenager sprint to buy tickets for a Shakespeare play? The truth is, theatre has long struggled with the perception of being too slow, too quiet, too... offline. Meanwhile, the digital world is bursting with energy...
Jun 1, 2025
Act III: Lisbon Takes the Stage for Theatre is Cool
From May 6 to 7, 2025, the Theatre is Cool gang reunited in sunny Lisbon for the project’s third international meeting — and yes, it was as exciting as it sounds! Funded by the Creative Europe programme, Theatre is Cool is all about reconnecting young people with...
May 29, 2025
“La venada ciega” – Who theatre is for
My fist experience with deaf theatre was last January when I visited Santiago de Chile in the framework of the Inclusivet project. I didn’t expect to leave La venada ciega feeling that a children’s story about deer would shift how I understand theatre. But Hermosa...
May 29, 2025
From Screen to Stage: Why Digital-First Experiences Are Key to Modern Theatre
In the digital age, theatre must exist beyond the stage. To remain relevant and accessible, especially to younger audiences, today’s performances must embrace a digital-first approach—reaching people through the platforms where they spend most of their time. A...
Our project aims to bridge the gap between young audiences and the world of theater through engaging TikTok and social media content. As culture enthusiasts, we’re dedicated to connecting these two realms and inspiring a new generation to embrace the arts.
