The
Project

The project, through the cooperation of a marketing agency, three theatres and one organisation expert in training, is aiming to increase the understanding of the theatres involved on how an influencer affects young people’s purchasing decisions. Our main objective is to create a marketing plan for the theatrical setting that includes interaction with influencers in a social media platform.

Through these activities, we aim to spread the message that the theatre is suitable for everyone, to start new paths of audience development to expand, diversity and rejuvenate the audience and to find new communication and dissemination methodologies suitable for theatrical and cultural events. Through #theatreiscool and #theatok, the awakening of theatre will start as the book already did and social networks are increasingly part of this process.

The Theatre is cool will be a global commitment to be present on several platforms and social networks and it makes perfect sense that it starts its communication with the new generation. We want to awaken, through #theatreiscool and #theatok, a new group of people. Through trends, informative, emotional and fun content, we want to develop actions capable of generating more meaningful connections. Maintaining the proposal of what is already done on several countries related to Theatre networks but creating a kind of version 2.0 for this generation that is born connected.

We are developing a Network which will be a space for information, entertainment, education, fun and more. We are creating organic content for those interested in theatre, culture, entertainment, concerts, e-books, school supplies, tips, etc. We want #theatresearch to be a reference in the cultural area of TikTok and other social networks in Europe, and in the world for Theatre. The best plays, the best tips for giving gifts to your loved ones, informative content with influencers. Fun through trends? You can find it all on #Theatreiscool community.