Apr 21, 2025
Fun Meets Culture: How #TheatreIsCool is Turning Theatre into a Social Experience
In an age where scrolling is second nature and content is king, the world of theatre is getting a much-needed glow-up. Gone are the days when theatre was seen as something "serious" or "old-fashioned"—thanks to social media trends like #TheatreIsCool, a new...
Mar 11, 2025
Bridging the Gap: Why Theatre is Cool and How Social Media Can Make it Even Cooler
Let’s be honest—when you hear the word “theatre,” do you picture something outdated, boring, or just not for you? Well, it’s time to smash those stereotypes. Theatre isn’t just Shakespeare and old-school dramas; it’s a living, breathing, electrifying experience...
Feb 25, 2025
Bridging the Gap: How Social Media Can Help Theatres Connect with Schools and Young Learners
In today’s digital age, social media has become a powerful tool for connecting people from diverse backgrounds, and TikTok in particular has revolutionized how young people engage with content, making it a powerful tool for theatres to connect with schools,...
Feb 17, 2025
Theatre’s Comeback Through Social Media: The Mission of “Verona in Scena” and the #TheatreIsCool Project
The performing arts world faced a tough road to recovery after the pandemic. In Italy, ISTAT data from 2022 shows a significant rebound in attendance for concerts and cinema, yet these numbers have yet to reach pre-pandemic levels. The most encouraging trend?...
Jan 16, 2025
How Social Media Influencers are shaping Theatre audiences
A conversation with a supporter and an opponent of social media by Nicholas Kamtsis Social media influencers have become quite important in “influencing” consumer behavior, especially in younger audiences. In addition this happens in most fields of social and...
Jan 8, 2025
Alytus- Baltaragis mill
Miraculous events, revived myths, romantic love and the snares of the evil - this is the classic story of Kazi Boruta's "Baltaragi's Mill", doomed to unfading popularity. A work of Lithuanian literature (mandatory reading at school), in which the writer created a...
Jan 8, 2025
Topos Allou Theatre: A nose that wants to become an Inspector
"The Unbearable Lightness of a Nose" is a spectacle that Nikolai Gogol did not write...It is, however, a subject whose work and intelligence dominate and dominate from beginning to end. The play, in collaboration with Centre of Higher Education in Theatre Studies,...
Jan 8, 2025
Associazione ATTI- The series of theatre shows you never knew you needed
Theatre often carries the misconception of being an entertainment form reserved for adults, both due to its themes and its cost, making it less accessible to younger audiences, such as teenagers. In support of the #TheatreIsCool movement, the Associazione ATTI has...
Dec 16, 2024
Engaging the Next Generation: Audience Development through the COM•MOON•A Festival
Alytus City Theatre organizes the international COM•MEDIA Festival, with one of its most dynamic segments dedicated to young people—the COM•MOON•A night. In a rapidly evolving cultural landscape, audience development has become a cornerstone of artistic innovation,...
Dec 16, 2024
Ally&Aury: How Social Media Can Make Theatre “Cool” for Young People
Ally and Aury, the sisters behind the popular Ally&Aurychannel, share their experience as the first Italian creators to collaborate on the Theatre is Cool project. Known for their TikTok profile, which boasts over 400,000 followers, they create fresh and...
Apr 21, 2025
Fun Meets Culture: How #TheatreIsCool is Turning Theatre into a Social Experience
In an age where scrolling is second nature and content is king, the world of theatre is getting a much-needed glow-up. Gone are the days when theatre was seen as something "serious" or "old-fashioned"—thanks to social media trends like #TheatreIsCool, a new...
Mar 11, 2025
Bridging the Gap: Why Theatre is Cool and How Social Media Can Make it Even Cooler
Let’s be honest—when you hear the word “theatre,” do you picture something outdated, boring, or just not for you? Well, it’s time to smash those stereotypes. Theatre isn’t just Shakespeare and old-school dramas; it’s a living, breathing, electrifying experience...
Feb 25, 2025
Bridging the Gap: How Social Media Can Help Theatres Connect with Schools and Young Learners
In today’s digital age, social media has become a powerful tool for connecting people from diverse backgrounds, and TikTok in particular has revolutionized how young people engage with content, making it a powerful tool for theatres to connect with schools,...
Feb 17, 2025
Theatre’s Comeback Through Social Media: The Mission of “Verona in Scena” and the #TheatreIsCool Project
The performing arts world faced a tough road to recovery after the pandemic. In Italy, ISTAT data from 2022 shows a significant rebound in attendance for concerts and cinema, yet these numbers have yet to reach pre-pandemic levels. The most encouraging trend?...
Jan 16, 2025
How Social Media Influencers are shaping Theatre audiences
A conversation with a supporter and an opponent of social media by Nicholas Kamtsis Social media influencers have become quite important in “influencing” consumer behavior, especially in younger audiences. In addition this happens in most fields of social and...
Jan 8, 2025
Alytus- Baltaragis mill
Miraculous events, revived myths, romantic love and the snares of the evil - this is the classic story of Kazi Boruta's "Baltaragi's Mill", doomed to unfading popularity. A work of Lithuanian literature (mandatory reading at school), in which the writer created a...
Jan 8, 2025
Topos Allou Theatre: A nose that wants to become an Inspector
"The Unbearable Lightness of a Nose" is a spectacle that Nikolai Gogol did not write...It is, however, a subject whose work and intelligence dominate and dominate from beginning to end. The play, in collaboration with Centre of Higher Education in Theatre Studies,...
Jan 8, 2025
Associazione ATTI- The series of theatre shows you never knew you needed
Theatre often carries the misconception of being an entertainment form reserved for adults, both due to its themes and its cost, making it less accessible to younger audiences, such as teenagers. In support of the #TheatreIsCool movement, the Associazione ATTI has...
Dec 16, 2024
Engaging the Next Generation: Audience Development through the COM•MOON•A Festival
Alytus City Theatre organizes the international COM•MEDIA Festival, with one of its most dynamic segments dedicated to young people—the COM•MOON•A night. In a rapidly evolving cultural landscape, audience development has become a cornerstone of artistic innovation,...
Dec 16, 2024
Ally&Aury: How Social Media Can Make Theatre “Cool” for Young People
Ally and Aury, the sisters behind the popular Ally&Aurychannel, share their experience as the first Italian creators to collaborate on the Theatre is Cool project. Known for their TikTok profile, which boasts over 400,000 followers, they create fresh and...