Feb 17, 2025
Theatre’s Comeback Through Social Media: The Mission of “Verona in Scena” and the #TheatreIsCool Project
The performing arts world faced a tough road to recovery after the pandemic. In Italy, ISTAT data from 2022 shows a significant rebound in attendance for concerts and cinema, yet these numbers have yet to reach pre-pandemic levels. The most encouraging trend?...
Jan 16, 2025
How Social Media Influencers are shaping Theatre audiences
A conversation with a supporter and an opponent of social media by Nicholas Kamtsis Social media influencers have become quite important in “influencing” consumer behavior, especially in younger audiences. In addition this happens in most fields of social and...
Jan 8, 2025
Alytus- Baltaragis mill
Miraculous events, revived myths, romantic love and the snares of the evil - this is the classic story of Kazi Boruta's "Baltaragi's Mill", doomed to unfading popularity. A work of Lithuanian literature (mandatory reading at school), in which the writer created a...
Jan 8, 2025
Topos Allou Theatre: A nose that wants to become an Inspector
"The Unbearable Lightness of a Nose" is a spectacle that Nikolai Gogol did not write...It is, however, a subject whose work and intelligence dominate and dominate from beginning to end. The play, in collaboration with Centre of Higher Education in Theatre Studies,...
Jan 8, 2025
Associazione ATTI- The series of theatre shows you never knew you needed
Theatre often carries the misconception of being an entertainment form reserved for adults, both due to its themes and its cost, making it less accessible to younger audiences, such as teenagers. In support of the #TheatreIsCool movement, the Associazione ATTI has...
Dec 16, 2024
Engaging the Next Generation: Audience Development through the COM•MOON•A Festival
Alytus City Theatre organizes the international COM•MEDIA Festival, with one of its most dynamic segments dedicated to young people—the COM•MOON•A night. In a rapidly evolving cultural landscape, audience development has become a cornerstone of artistic innovation,...
Dec 16, 2024
Ally&Aury: How Social Media Can Make Theatre “Cool” for Young People
Ally and Aury, the sisters behind the popular Ally&Aurychannel, share their experience as the first Italian creators to collaborate on the Theatre is Cool project. Known for their TikTok profile, which boasts over 400,000 followers, they create fresh and...
Oct 25, 2024
Audience Development: Theatres and the Quest for Diversity and Youth Engagement
Audience development is a critical focus for theaters worldwide, as traditional audiences age and newer generations consume entertainment differently. Engaging diverse and younger audiences isn’t just about ticket sales; it’s about evolving to stay relevant,...
Oct 25, 2024
The Launch of the Theatre Is Cool Project: A Digital Revolution in Theatre
In October 2024, the Theatre Is Cool project took a significant step towards transforming how theatre connects with younger generations. Supported by the European Fund, the initiative brings together theatres from Italy, Greece, and Lithuania with the goal of...
Oct 23, 2024
Theatre on TikTok? Athens Meeting on How to Engage a New Generation through Social Media
On October 14th and 15th, 2024, the Theatre Is Cool project held a key meeting in Athens, focusing on how to use social media—particularly TikTok—to engage younger audiences and rejuvenate theatre’s appeal. This meeting marked a significant step in evaluating the...
Feb 17, 2025
Theatre’s Comeback Through Social Media: The Mission of “Verona in Scena” and the #TheatreIsCool Project
The performing arts world faced a tough road to recovery after the pandemic. In Italy, ISTAT data from 2022 shows a significant rebound in attendance for concerts and cinema, yet these numbers have yet to reach pre-pandemic levels. The most encouraging trend?...
Jan 16, 2025
How Social Media Influencers are shaping Theatre audiences
A conversation with a supporter and an opponent of social media by Nicholas Kamtsis Social media influencers have become quite important in “influencing” consumer behavior, especially in younger audiences. In addition this happens in most fields of social and...
Jan 8, 2025
Alytus- Baltaragis mill
Miraculous events, revived myths, romantic love and the snares of the evil - this is the classic story of Kazi Boruta's "Baltaragi's Mill", doomed to unfading popularity. A work of Lithuanian literature (mandatory reading at school), in which the writer created a...
Jan 8, 2025
Topos Allou Theatre: A nose that wants to become an Inspector
"The Unbearable Lightness of a Nose" is a spectacle that Nikolai Gogol did not write...It is, however, a subject whose work and intelligence dominate and dominate from beginning to end. The play, in collaboration with Centre of Higher Education in Theatre Studies,...
Jan 8, 2025
Associazione ATTI- The series of theatre shows you never knew you needed
Theatre often carries the misconception of being an entertainment form reserved for adults, both due to its themes and its cost, making it less accessible to younger audiences, such as teenagers. In support of the #TheatreIsCool movement, the Associazione ATTI has...
Dec 16, 2024
Engaging the Next Generation: Audience Development through the COM•MOON•A Festival
Alytus City Theatre organizes the international COM•MEDIA Festival, with one of its most dynamic segments dedicated to young people—the COM•MOON•A night. In a rapidly evolving cultural landscape, audience development has become a cornerstone of artistic innovation,...
Dec 16, 2024
Ally&Aury: How Social Media Can Make Theatre “Cool” for Young People
Ally and Aury, the sisters behind the popular Ally&Aurychannel, share their experience as the first Italian creators to collaborate on the Theatre is Cool project. Known for their TikTok profile, which boasts over 400,000 followers, they create fresh and...
Oct 25, 2024
Audience Development: Theatres and the Quest for Diversity and Youth Engagement
Audience development is a critical focus for theaters worldwide, as traditional audiences age and newer generations consume entertainment differently. Engaging diverse and younger audiences isn’t just about ticket sales; it’s about evolving to stay relevant,...
Oct 25, 2024
The Launch of the Theatre Is Cool Project: A Digital Revolution in Theatre
In October 2024, the Theatre Is Cool project took a significant step towards transforming how theatre connects with younger generations. Supported by the European Fund, the initiative brings together theatres from Italy, Greece, and Lithuania with the goal of...
Oct 23, 2024
Theatre on TikTok? Athens Meeting on How to Engage a New Generation through Social Media
On October 14th and 15th, 2024, the Theatre Is Cool project held a key meeting in Athens, focusing on how to use social media—particularly TikTok—to engage younger audiences and rejuvenate theatre’s appeal. This meeting marked a significant step in evaluating the...