Invitation to participate in a free online webinar series on social and influencer marketing in theatre
This free 6-session webinar will provide practical strategies, creative insights, and expert guidance to help theatres grow their audiences and strengthen their cultural impact through social media and influencer marketing.
Dear Theatre Professional,
How can theatres attract new audiences, stay relevant in the digital age, and make their cultural voice heard?
This autumn, we invite you to join a free 6-session online webinar series (October–November 2025) that will help you rethink communication and audience engagement through social marketing and influencer collaboration.
The programme is hands-on, full of real-life examples, and guided by marketing experts and cultural practitioners who understand the unique challenges of the performing arts.
📚 Programme at a Glance
- Webinar 1 – Oct. 21
Introduction to Influencer Marketing in the Cultural Sector
Understand the basics, trends, challenges, and inspiring case studies. - Webinar 2 – Oct. 23
Building an Influencer Marketing Campaign
Learn how to set goals, design content strategies, and develop a campaign plan. - Webinar 3 – Oct. 28
Mapping and Selecting the Right Influencers
Discover tools, criteria, and practical methods to identify suitable influencers. - Webinar 4 – Oct. 30
Co-creating Engaging Cultural Content
From collaboration to contracts, ethics, and content creation exercises. - Webinar 5 – Nov. 4
Influencer Marketing in Action
Analyse real case studies and extract best practices for theatres and cultural organisations. - Webinar 6 – Nov. 6
Measuring Results & Scaling Up
Learn how to evaluate campaigns, present final plans, and plan for long-term impact.
📅 When: October 21, 23, 28, 30 • November 4, 6, 2025
🕓 Schedule: All sessions run from 16:00 to 19:00 CET
💻 Where: Online (link sent after registration)
👥 Who: Theatre professionals eager to grow their audience, visibility, and impact.
🎓 At the end, participants will receive a Certificate of Participation.
💡 Participation is free, but spots are limited!
👉 Register now here: Registration Form
Participation in the webinar implies that the sessions will be recorded. Registration entails consent to the use of your image for the project’s archive, for testimonial reports, and for dissemination on the project’s social media channels.
This webinar series is offered by the Theatre is Cool project, co-funded by the EU Creative Europe programme.
Find out more: www.theatreiscool.eu
Warm regards,
Theatre is Cool Project Team