by admin@dita | Oct 16, 2025 | Events, Highlights
How can theatre stay relevant, attractive and “cool” in the age of social media and influencers? This is the question that inspired Theatre is Cool, a project co-funded by the Creative Europe programme of the European Union and coordinated by Associazione Atti, in...
by admin@dita | Sep 24, 2025 | Events, Highlights
Invitation to participate in a free online webinar series on social and influencer marketing in theatre This free 6-session webinar will provide practical strategies, creative insights, and expert guidance to help theatres grow their audiences and strengthen their...
by admin@dita | Aug 29, 2025 | Events, Highlights
by Nikolas Kamtsis Applause has ever been theater’s pulse. It is the unseen stream running from actor to observer, the populist instant when a crowd makes plain, with hands and wind, that the narrative was important. No substitute exists for that beating pulse....
by admin@dita | Aug 26, 2025 | Events, Highlights
By Nikolas Kamtsis Theater has always been ruled by voices of authority: the playwright, the director, the producer, the critic, the audience. But today, a new sovereign has entered unnoticed: the algorithm. This invisible director has no face, no body, no human...
by admin@dita | Dec 16, 2024 | Highlights
Ally and Aury, the sisters behind the popular Ally&Aurychannel, share their experience as the first Italian creators to collaborate on the Theatre is Cool project. Known for their TikTok profile, which boasts over 400,000 followers, they create fresh and engaging...
by admin@dita | May 28, 2024 | Highlights
Theatre is Cool is a revolutionizing project based on the #TheatTok, designed to modernize theatre and make it a trendy cultural movement. By leveraging the voices of prominent influencers and theatre partners, this initiative aims to create engaging marketing plans...
