by admin@dita | Sep 8, 2025 | Uncategorized
In June 2025, Alytus City Theatre concluded its landmark 35th season, “Route: Theatre”—a season that demonstrated both artistic vitality and public resonance. Over the year, the theatre staged nearly 120 performances at home and on tour, delivered around 70...
by admin@dita | Jun 27, 2025 | Uncategorized
Let’s be honest: when was the last time you saw a teenager sprint to buy tickets for a Shakespeare play? The truth is, theatre has long struggled with the perception of being too slow, too quiet, too… offline. Meanwhile, the digital world is bursting with energy...
by admin@dita | Apr 21, 2025 | Uncategorized
In an age where scrolling is second nature and content is king, the world of theatre is getting a much-needed glow-up. Gone are the days when theatre was seen as something “serious” or “old-fashioned”—thanks to social media trends like...
by admin@dita | Feb 25, 2025 | Uncategorized
In today’s digital age, social media has become a powerful tool for connecting people from diverse backgrounds, and TikTok in particular has revolutionized how young people engage with content, making it a powerful tool for theatres to connect with schools, students,...
by admin@dita | Oct 25, 2024 | Uncategorized
Audience development is a critical focus for theaters worldwide, as traditional audiences age and newer generations consume entertainment differently. Engaging diverse and younger audiences isn’t just about ticket sales; it’s about evolving to stay relevant,...
by admin@dita | Oct 25, 2024 | Uncategorized
In October 2024, the Theatre Is Cool project took a significant step towards transforming how theatre connects with younger generations. Supported by the European Fund, the initiative brings together theatres from Italy, Greece, and Lithuania with the goal of creating...
