by admin@dita | Oct 25, 2024 | Uncategorized
Audience development is a critical focus for theaters worldwide, as traditional audiences age and newer generations consume entertainment differently. Engaging diverse and younger audiences isn’t just about ticket sales; it’s about evolving to stay relevant,...
by admin@dita | Oct 25, 2024 | Uncategorized
In October 2024, the Theatre Is Cool project took a significant step towards transforming how theatre connects with younger generations. Supported by the European Fund, the initiative brings together theatres from Italy, Greece, and Lithuania with the goal of creating...
by admin@dita | Oct 23, 2024 | Uncategorized
On October 14th and 15th, 2024, the Theatre Is Cool project held a key meeting in Athens, focusing on how to use social media—particularly TikTok—to engage younger audiences and rejuvenate theatre’s appeal. This meeting marked a significant step in evaluating the...
