by admin@dita | Dec 16, 2024 | Highlights
Ally and Aury, the sisters behind the popular Ally&Aurychannel, share their experience as the first Italian creators to collaborate on the Theatre is Cool project. Known for their TikTok profile, which boasts over 400,000 followers, they create fresh and engaging...
by admin@dita | Oct 25, 2024 | Uncategorized
Audience development is a critical focus for theaters worldwide, as traditional audiences age and newer generations consume entertainment differently. Engaging diverse and younger audiences isn’t just about ticket sales; it’s about evolving to stay relevant,...
by admin@dita | Oct 25, 2024 | Uncategorized
In October 2024, the Theatre Is Cool project took a significant step towards transforming how theatre connects with younger generations. Supported by the European Fund, the initiative brings together theatres from Italy, Greece, and Lithuania with the goal of creating...
by admin@dita | Oct 23, 2024 | Uncategorized
On October 14th and 15th, 2024, the Theatre Is Cool project held a key meeting in Athens, focusing on how to use social media—particularly TikTok—to engage younger audiences and rejuvenate theatre’s appeal. This meeting marked a significant step in evaluating the...
by admin@dita | Jul 12, 2024 | Events
n February 21 and 22, the city of Verona hosted the Kick-off Meeting for the THEATRE IS COOL project. This ambitious initiative aims to modernize theatre organizations by leveraging social and influencer marketing to engage and expand their audiences, particularly...
