Associazione ATTI- The series of theatre shows you never knew you needed

by admin@dita | Jan 8, 2025 | Events

Theatre often carries the misconception of being an entertainment form reserved for adults, both due to its themes and its cost, making it less accessible to younger audiences, such as teenagers. In support of the #TheatreIsCool movement, the Associazione ATTI has...

Engaging the Next Generation: Audience Development through the COM•MOON•A Festival

by admin@dita | Dec 16, 2024 | Events

Alytus City Theatre organizes the international COM•MEDIA Festival, with one of its most dynamic segments dedicated to young people—the COM•MOON•A night. In a rapidly evolving cultural landscape, audience development has become a cornerstone of artistic innovation,...

Ally&Aury: How Social Media Can Make Theatre “Cool” for Young People

by admin@dita | Dec 16, 2024 | Highlights

Ally and Aury, the sisters behind the popular Ally&Aurychannel, share their experience as the first Italian creators to collaborate on the Theatre is Cool project. Known for their TikTok profile, which boasts over 400,000 followers, they create fresh and engaging...

Audience Development: Theatres and the Quest for Diversity and Youth Engagement

by admin@dita | Oct 25, 2024 | Uncategorized

Audience development is a critical focus for theaters worldwide, as traditional audiences age and newer generations consume entertainment differently. Engaging diverse and younger audiences isn’t just about ticket sales; it’s about evolving to stay relevant,...

The Launch of the Theatre Is Cool Project: A Digital Revolution in Theatre

by admin@dita | Oct 25, 2024 | Uncategorized

In October 2024, the Theatre Is Cool project took a significant step towards transforming how theatre connects with younger generations. Supported by the European Fund, the initiative brings together theatres from Italy, Greece, and Lithuania with the goal of creating...